Top 3 Biggest Phone Brands and their Benefits

Note that these are personal preferences only!
Features	Apple	Samsung	Google
	Top 3 Biggest Phone Brands
Affordability			X
Customization		X
Processor	X
Design	X	X

Top 3 Tips for Buyers based on the data above:

Although Google lacks behind in many aspects, it offers the cheapest prices on their phones. This would be a great starter for your children or relatives.
Samsung has both the creativeness and the design of a future phone, and it would be a great gift for your partner or one of your friends.
Although Apple offers one of the best processors and designs in their phones, their high prices should be reserved for business usage or as a last resort. If you are still inclined to buy one of their phones, check out their cheap options like the Iphone SE 2nd Edition.